What's the worst that could happen?
Poor Data Presentations Cost You:
Confusion and Misunderstanding

Audiences misunderstand or misinterpret data, leading to flawed decisions or actions based on that data.

Loss of Credibility

You lose credibility when your data is perceived as biased, misleading, boring, or poorly presented.

Sleepy Audiences

Poorly presented data leads to boredom and disinterest. You've lost the room.

Wasted Opportunities

Miscommunication and ineffective data presentation misses opportunities and leaves "money on the table."

Unlock Your Potential: Master the Art of Data Presentation, Visualization, and Persuasion!

Get today's most in-demand skills

THE PROBLEM:

  • 72% of Marketers track revenue, but only 25% are confident in their reporting ability. Gartner
  • Digital Marketing professionals spend 25% of their time communicating strategy, tactics and results. OMCP
  • Communication, Leadership, Analytics, and Marketing are 4 of the Top 10 skills that companies need the most. LinkedIn
  • Presentation skills and Analytical skills are the #1 and #2 fastest growing in-demand skills. LinkedIn


THE OPPORTUNITY:

There is an incredible skills gap. Companies are begging for people who can understand marketing analytics and communicate their findings competently and persuasively

In the dynamic world of data, the ability to compellingly present and visualize information isn't just a skill—it’s an art. Our specialized course is meticulously designed to transform you into a master artist.


THE COURSE:

If you want to take control of your career, developing the dual skills of analytics and persuasive presentation will transform how people view you, your competence, and your abilities. 

Overcome Anxiety. Even if you have anxiety in front of people, or question your analysis abilities, Matt will walk you through time-tested frameworks and principles that create confidence and clarity.

Unlock Creativity: Dive into a journey where numbers meet narrative, and spreadsheets transform into compelling visual stories.

Enhance Skills: Go beyond the basics. Learn the refined skills of simplicity, engagement, and effective visual communication that’s grounded in real-world application.

Impress Employers: Equip yourself with the skills that are in high demand across industries. Be the candidate who stands out with the power to turn data into decisions.

Drive Impact: Become the voice of influence in your organization. Learn how to create visual narratives that steer business strategies, inspire teams, and influence stakeholders.


Course Highlights

Expert Instruction: Learn from an industry leader who generated over $1 billion in revenue for his clients. Learn from his wealth of real-world experience.

Hands-on Experience: Engage in practical assignments, and projects to build a portfolio that showcases your newfound expertise.


Unlock Your Potential. Illuminate the World of Data.

This course is our most in-demand training skills course. The world's biggest brands have enrolled their marketers to learn these skills. 

But YOU have the chance to access this course as a customized and coached learning experience! You'll get personalized feedback, practical advice, and clear instruction to develop your skills.

What You'll Learn

Bring influence, expertise, and action with visual data and storytelling techniques. This workshop explores data visualization methods that create more effective reports, presentations, and decisions.  We focus on the THINK and not the INK, to communicate critical business information to stakeholders.

Agenda:

  • The Power of Data & Presentation Skills in Marketing
  • Establish Intentionality in Data
  • Asking the Right Questions
  • Develop a Clear Narrative
  • Storytelling Techniques that Get Attention
  • Focus Your Presentation on You!
  • Create Insight, Action, and Impact
  • Show the Financial Impact of Your Recommendations
  • Speak the Language of the C-Suite
  • Use Comparisons for Compelling Stories
  • Visual Design Principles
  • Data Visualization Checklist
  • Adapt to Audiences

Here's What You'll DO after this course:

  • Breakaway from Copy & Paste Charts

    Distinguish your data by answering the question. Eliminate unnecessary reports and focus on the right data.

  • Storytelling With Data

    Make information memorable and actionable by using effective narrative techniques.

  • Communicate Quickly with Informative Visuals

    Condense, design, and focus visuals to communicate quickly and effectively to your audience.

  • Translate Data into Dollars

    Present your findings and recommendations persuasively, and in the language of the C-Suite.

What Our Clients Say:

Our most popular course!

"The pace and content were great. Matt does a masterful job mixing the content and exercises."

-AIG


"Super helpful-more folks in marketing should take this course as we shift towards a more datacentric model "

-Akamai Technologies


"Very interactive and well built presentation. Great takeaways." 

-Lenovo


"Matt was an amazing instructor. Content was detailed and precise, learned a ton from this."

-Survey Monkey


"I've attended many courses on data presentation, but this was by far the best!"

-Comcast


Course curriculum

    1. Why is Presenting Data So Difficult?

    2. Application & Assignment

    1. Define the Question

    2. Application & Assignment

    1. The Power of Storytelling

    2. Develop your Narrative

    3. Resource: Storytelling is More Trustworthy than Data

    1. The Elements of Storytelling

    2. Create a Main Character

    1. Finding The Financial Pivot Point

    2. Find the Financial Pivot Point

    1. Develop Useful Comparisons

    2. Create an Informative Comparison

About this course

  • $599.00
  • 27 lessons
  • 2 hours of video content

Unlock the Next Chapter of Professional Development!

One-time payment or monthly options

Companies that LOVE this course.

Association of National Advertisers
Survey Monkey
Target
Nationwide
Yamaha
Capital One
Visa